Analysis In the end, after a year waiting for the service, BritFlix has become BritBox, an OTT service which the BBC promised a while back, as a follow-on to its failed global iPlayer initiative. This will have been stimulated by the relatively new relationship between AMC Networks and BBC Worldwide – effectively AMC said (to OTT): "Come on in, the water's fine".
The surprise package is that the"awful" ITV player service will also provide its content to the new SVoD, aimed at Anglophiles and expats alike. The ITV content is fine, but its ITVPlayer UI in the UK is little more than an afterthought compared to other free to air catch up services.
ITV will contribute its more successful archive content to the BBC’s and together they will charge $6.99 per month, after an introductory free trial period, on the web, an Apple TV, iPhone, iPad, and Android, with Roku and Chromecast versions due out shortly.
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