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Tuesday 14 March 2017

Apple accused of counter-revolutionary pricing in Russia

Russia's anti-monopoly regulator has taken a bite out of Apple, finding that Cupertino's local outpost fixed iPhone prices in the country.

The Federal Antimonopoly Service's (FAS) investigation found that the company fixed iPhone 5 and iPhone 6 products in the retail supply chain.

Not only does the FAS say Apple set retail prices for 16 retailers in Russia, it followed up with any retailers it thought were flogging phones at “inappropriate” prices.

After a seven-month investigation, the regulator also says it believes Apple had the power to terminate resale agreements if it didn't like the sticker price.

The FAS statement (in Russian here) says it got involved in August 2016, ahead of the October launch of the iPhone 6 in Russia.

“The investigation revealed that from the start of official sales in Russia Apple iPhone 5s models, iPhone 5c, iPhone 6, iPhone 6 Plus, iPhone 6s and iPhone 6s Plus,” resellers stuck with Apple's recommended retail prices, and stayed in line for about three months.

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