The hottest lifestyle startup trends for 2015 take some of the most routine parts of your day and give them a digital makeover. Whether it’s breathing, reading, shaving, doing laundry or getting to know your city better, the next wave of innovations for 2015 are here to help.
This week, the Slush 2014 conference has been showcasing the best and brightest startup ideas. Each year, Slush brings together entrepreneurs, investors, business and political leaders, innovators and dreamers to the Finnish capital Helsinki. Founded in 2008, this was Slush’s biggest extravaganza so far, with more than 1200 entrepreneurs from 80 countries among the 13,000+ attendees: including the Prime Ministers of Finland and Estonia, the Chinese Vice Premier, and scores of C-level business leaders from global corporations.
The opening show of Slush 2014 in Helsinki
Some of the hottest trends emerging this year at Slush were life-enhancing technologies, and here are five that caught my attention:
Beauty & Grooming
“On average, men use six cosmetics products daily like shampoo or shaving foam, and women about 12 cosmetics products daily” says Teppo Hudson, lead mobile developer for Finnish startup Cosmethics. The company’s app lets you scan the barcode of your favourite grooming, beauty and cosmetics products to see if they contain harmful ingredients, and suggests a different, less toxic or damaging product you might want to use instead. “The product ingredients are in Latin, or really hard to understand the chemical names, so we make that easier or transparent” explains Hudson. Cosmethics only launched a few months ago, but has already generated media buzz in Europe. Their initial target customers are likely to be ethical shoppers, or people choosing to buy organic or whole food products. ”We think it’s important for people to know what you’re using in the cosmetics products” says Hudson. The app is free, and Cosmethics makes its profit from the product referral service.
Scan and select your “Cosmethical” products / Credit: Cosmethic
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